Context
Har-Tru needed animation assets that preserved brand texture while feeling dynamic enough for digital channels.
Direction
In collaboration with Owen Design Co. art direction, I focused on motion behaviors that echoed the fluidity and precision of play.
System
Built animation compositions in After Effects using curated overlays and channel treatments to maintain tactile character.
Deliverables
- Motion modules for digital campaign use
- Branded animation language for repeatable outputs
- Export-ready assets for broader marketing deployment
Impact
Elevated brand storytelling quality while creating a reusable motion toolkit for future launches.
Credits
Agency: Owen Design Co. with Zeynep Hall. Role: Photographer / Motion collaborator.