Context
InUnison supports local Richmond businesses with practical resources and connected programs, but needed stronger visual consistency across campaign formats.
Direction
I built a campaign extension anchored around shared confidence: business owners are not navigating growth alone.
System
Developed modular ad templates for digital dimensions, bold OOH compositions, and print applications that preserved one message architecture.
Deliverables
- Billboard art direction and layouts
- Digital ad system across standard sizes
- Print campaign collateral and visual guardrails
Impact
Improved recognition and narrative continuity from screen to street, giving stakeholders one coherent campaign identity.
Credits
Role: Brand + Campaign Design Lead.