Context
Bird Dog Mafia required a distinctive identity that could hold together across ecommerce, product, and community-driven content.
Direction
I led creative across every touchpoint, balancing grit and heritage with a modern digital shopping experience.
System
Designed brand marks, apparel graphics, packaging direction, and content templates while building the Shopify ecosystem.
Deliverables
- Shopify site architecture and visual system
- Brand identity and merch graphics
- Photography and short-form motion assets
- Campaign-ready content for social and digital
Impact
Created a recognizable, conversion-capable brand world that strengthened community loyalty and merchandising consistency.
Credits
Agency: Freelance. Role: Photographer, Designer.