Context
With over 25 years in business, Leap Group had strong creative equity but inconsistent internal expression across templates, documentation, and product touchpoints.
Direction
I reframed the effort as an operating system project, not a style refresh. The objective was clear: one brand voice across internal tools, external decks, and evolving AI interfaces.
System
I designed modular presentation templates, UI patterns for intranet and utility products, and a visual language for branded AI platform interfaces.
Deliverables
- Intranet and internal tool interface direction
- Presentation and documentation system
- Motion and visual assets for cross-team communication
- Brand controls for faster rollout without drift
Impact
The system improved creative continuity and reduced handoff friction between strategy, design, and delivery teams while keeping Leap’s personality intact.
Credits
Role: Senior Visual Designer / Systems Partner.