Context
EVS Solutions had strong technical capability but fragmented communication across product, sales, and stakeholder materials.
The challenge was to translate complex solutions into clear, consistent narratives leaders could evaluate quickly.
Direction
I reframed the engagement as a communication operating system rather than a set of isolated design deliverables.
The objective was to align executive storytelling, digital expression, and downstream production around one coherent narrative model.
System
1) Product Narrative Layer
Defined core message architecture for capabilities, outcomes, and differentiation to support clearer positioning across enterprise conversations.
2) Executive Communication Layer
Built reusable decision-brief structures so leadership materials were concise, comparable, and easier to act on.
3) Digital Experience Layer
Established a modular UX framework that maintained narrative continuity from high-level value story to detailed solution explanation.
4) Production Enablement Layer
Created reusable content and design modules to reduce rebuild cycles and improve consistency across ongoing communication needs.
Deliverables
- enterprise narrative framework
- executive briefing templates and decision structures
- modular digital content architecture
- reusable communication asset system for ongoing rollout
Impact
The system improved leadership clarity, reduced communication friction, and accelerated production of high-quality downstream materials.
It also strengthened consistency between strategic intent and execution outputs across teams.
Credits
Role: Director of Digital & Brand Experiences.