Context
CRH.Photography is a photography platform for brand and marketing teams commissioning portrait, product, environment, and campaign work. Secondary users are creative directors and producers who need faster decisions on style fit, scope, and production readiness.
Problem
Photography businesses often present strong visuals but underperform operationally. Inquiry pathways are unclear, scoping is inconsistent, and delivery isn’t aligned with the premium quality of the work.
Your Role
- Led platform strategy, UX, and narrative design
- Designed portfolio narrative, inquiry/qualification, and production workflow layers
- Built delivery and asset packaging (usage guidance, file standards, retrieval)
- Owned end-to-end client journey from first touch to handoff
Approach
I positioned it as a client-experience system, not just a gallery. Strategy: structure the portfolio as narrative proof so buyers can evaluate capability quickly; design inquiry and scoping flows to reduce friction and improve fit; establish production and handoff standards that protect quality and trust. Portfolio, inquiry, production, and delivery connect as one system.
Outcome
In progress. Core narrative and inquiry architecture are established; current phase is refining qualification logic and expanding case-story coverage. Next: advanced case-story pages, service-specific routing and intake automation, delivery portal enhancements for asset lifecycle and reuse.