Context
Big Picture Strategy Co. is a strategic operating framework. Primary users are executives and cross-functional leaders responsible for growth, brand direction, and resource allocation. Secondary users are strategy, marketing, and operations teams that need a practical structure for translating high-level intent into coordinated action.
Problem
Leadership teams often optimize channels in isolation. Strategy lives in decks, execution in silos. Teams lack a shared model for prioritization, so initiatives fragment and outcomes stay inconsistent.
Your Role
- Led framework and product design
- Designed strategic lens, planning architecture, and decision governance layers
- Built execution continuity layer (translation from strategy to briefs and content)
- Owned operating artifacts and refinement for repeatability
Approach
I designed it as a decision system, not a consulting narrative. Core moves: clarify strategic intent (the few priorities that govern major workstreams); operationalize alignment (goals into planning lenses and tradeoff rules); govern execution quality (checkpoints so teams stay aligned as initiatives evolve). Strategic lenses, roadmap model, review rituals, and translation framework work as one system.
Outcome
Prototype. Core framework and operating artifacts are in active refinement. Next: finalize scorecards and planning templates, launch facilitated quarterly planning cycles, add outcome tracking for alignment quality and execution continuity.