Context
WORK Labs needed a clearer digital expression of its execution model while still supporting adjacent initiatives in commerce, strategy, and internal tooling.
Direction
I positioned the work as a connected system, not a set of standalone sites.
The objective was to create shared structure across properties while preserving each offer’s role inside the ecosystem.
System
I led architecture and implementation across four linked experiences while defining the shared operating layer used across all builds.
Linked Experiences
- WORK Labs Execution Arm - Positioning site for services, process, team model, portfolio pathways, and program tracks.
- WORK Brands - Ecommerce-facing brand platform with product storytelling and conversion structure.
- WORK Prism - Strategic evaluation interface with protocol/engine framing and signal-led narrative.
- Backoffice Feltron Demo - Product concept for operational visibility, automation workflows, and executive telemetry.
Standardized Across Builds
- page rhythm, decision hierarchy, and CTA logic
- reusable interaction patterns and data-card modules
- language frameworks for process, capability, and outcome narratives
- production conventions that reduced rework between strategy, design, and development
Impact
The result was a clearer operating story for leadership and clients: one system expressed across multiple surfaces.
This improved continuity across initiatives, accelerated iteration cycles, and created a stronger foundation for future launches.
Credits
Role: Director of Digital & Brand Experiences.