Challenge
InUnison had meaningful programs for local businesses, but its public-facing campaign materials were fragmented. A billboard, a print ad, and a digital unit could all look like they came from different efforts.
Decision
I anchored the campaign around one idea: business owners are not navigating growth alone. From there, the layouts, message hierarchy, and production templates were built to travel cleanly across screen, street, and print.
Result
The campaign became easier to recognize and easier to reproduce. Stakeholders gained one coherent identity for future activations instead of rebuilding the message every time a new placement appeared.