Challenge
Har-Tru had plenty of tactile brand material: court lines, surface texture, and the feeling of premium play. What it lacked was a motion language that could carry those cues into digital campaigns without becoming generic sports animation.
Decision
Working with Owen Design Co., I developed movement around precision, rhythm, and texture. The animations used court-inspired paths and layered treatments so the work felt designed, not merely animated.
Result
The campaign assets gave Har-Tru a more ownable digital presence and a reusable motion toolkit for future launches. The pieces kept the product’s craft cues visible while giving the brand more energy on screen.